We all order food from time to time; with our busy schedules and responsibilities finding the time to cook can be a challenge. For the ease of convenience, ordering food has become a daily ritual for many to satisfy their cravings. With an increase in ordering food daily, there are many challenges that individuals currently face with the process. While conducting market research among young professionals who work in the St. George’s area, these were the top three (3) challenges that they face when ordering food.
Long wait time Even though orders were called in beforehand,a common issue is food not being prepared or ready for pickup upon arrival. This is frustrating for individuals who have tight schedules.
Incorrect Orders Customers expressed frustrations of receiving incorrect orders when they placed orders over the phone. Despite explicitly explaining the order to the restaurant, orders are often mixed up. This is particularly frequent during peak hours which is a nuisance because no one likes getting the wrong meal.
Unanswered Calls Interestingly, lots of customers complained about unanswered calls particularly during peak hours. This is not only inconvenient for customers but also for restaurants; customers can’t get their favourite meals and restaurants are missing out on sales.
More and more people are seeking the convenient route to order food before pick up so they can return to their respective duties. However placing orders via phone calls has shown to be a cumbersome task and can become an additional burden to customers.
So how can we address these challenges? Online ordering creates a unique solution for both restaurants and customers to address these concerns. How will online ordering address this?
With online ordering users no longer need to guess when their order is prepared and ready, but will receive updates about the order from start to finish.
Online ordering reduces the likelihood of inaccuracy since language barriers and noise pollution concerns are eliminated since users are able to select the items of their choice from their own device. This information is sent directly to the restaurant without any interference being made to the order. This is also a useful tool for accountability between restaurants and their customers which creates a better customer experience.
Users no longer need to spend countless minutes trying to call a restaurant to place an order only to be placed on hold or get a busy tone. With unlimited bandwidth, users can place an order online and the restaurant will receive that order in under 45 seconds.
Online ordering is a creative solution for both restaurants and their customers. KariBites will be offering online ordering for local restaurants in Grenada starting in September. If you are a restaurant and would love to learn more about partnering with karibites you can visit get.karibites.com
If you would like to sign up for exclusive access to use karibites in the September launch, you can sign-up here